About PhRMA
The Pharmaceutical Research and Manufacturers of America (PhRMA) represents the country’s leading innovative biopharmaceutical research companies, which are laser focused on developing innovative medicines that transform lives and create a healthier world. Together, we are fighting for solutions to ensure patients can access and afford medicines that prevent, treat and cure disease. Over the last decade, PhRMA member companies have invested more than $850 billion in the search for new treatments and cures, and they support nearly five million jobs in the United States.
Connect with PhRMA
For information on how innovative medicines save lives, please visit:
www.PhRMA.org
www.VotersforCures.org
www.AmericasMedicines.com
www.Facebook.com/PhRMA
www.X.com/PhRMA
The marketing and promotion of innovative biopharmaceuticals is a highly regulated activity that benefits patients, supports the health care system and helps reinforce research and development (R&D) and innovation. Here are four facts that are important to recognize when considering biopharmaceutical marketing and promotion.
Marketing and Promotion of Medicines: 4 Things You Need to Know image
Fact Sheet
Cost and Value
Marketing and Promotion of Medicines: 4 Things You Need to Know
Marketing and Promotion of Medicines: 4 Things You Need to Know image