About PhRMA
The Pharmaceutical Research and Manufacturers of America (PhRMA) represents the country’s leading innovative biopharmaceutical research companies, which are laser focused on developing innovative medicines that transform lives and create a healthier world. Together, we are fighting for solutions to ensure patients can access and afford medicines that prevent, treat and cure disease. Over the last decade, PhRMA member companies have invested more than $850 billion in the search for new treatments and cures, and they support nearly five million jobs in the United States.
Connect with PhRMA
For information on how innovative medicines save lives, please visit:
www.PhRMA.org
www.VotersforCures.org
www.AmericasMedicines.com
www.Facebook.com/PhRMA
www.X.com/PhRMA
A significant advantage of direct-to-consumer (DTC) advertising lies in its ability to promote informed dialogue regarding health, illness and treatment options between patients and their health care providers. Here are four key things to know about the marketing and promotion of medicines.
4 Things You Need to Know About Marketing and Promotion of Medicines image
Fact Sheet
Innovation
4 Things You Need to Know About Marketing and Promotion of Medicines
4 Things You Need to Know About Marketing and Promotion of Medicines image