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“When your child gets sick, time is everything.”  

Today, PhRMA launched the next pillar in our America Cures campaign, underscoring the need to ensure America continues to lead the world in drug discovery.  

“Medicines First” is a new TV ad showcasing what’s at stake if the U.S. loses its biopharma leadership: patients will wait longer for lifesaving treatments. Today, Americans get more medical innovation sooner than anywhere else in the world. 

  • Americans get medicines 3 years faster than other countries. 
  • American patients can access 88% of new medicines, compared to just 36% in other high-income countries. 
  • 88% of new treatments for cancer are available in the United States.

What’s at stake: Getting treatments sooner means more options – and more hope – for patients.  

This is the case for Melissa, a mother of two who was diagnosed with a brain tumor. Melissa, a Voters for Cures patient advocate, received treatment that attacked her tumor and saved her life – and if she had to wait years for this treatment, she would not be here today.    

Leadership matters: Life-changing treatments are available in the United States first because of decades of advancing smart policies to support America’s innovation ecosystem. Now, harmful policies like price setting put our leadership at risk. 

As China rapidly expands its drug discovery and development capabilities, it is as important as ever to maintain U.S. biopharmaceutical leadership. Policymakers must continue to prioritize the ecosystem that makes American innovation possible.  

Tell Washington, keep America in the lead. Learn more at AmericaCures.com

Megan Van Etten

Megan Van Etten is Vice President of Public Affairs. She is responsible for leading the association’s public affairs efforts on international issues, including trade, intellectual property and access to medicines. Prior to joining PhRMA, Megan was director of media and external communications at the U.S. Chamber of Commerce and communications director at the Beer Institute. She has also worked as a communications consultant for global public relations firms. When not at the office, Megan enjoys exploring new Washington, D.C. restaurants and traveling with her husband and friends.

Megan Van Etten

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Government Price Setting

International

New “America Cures” ad: U.S. patients get new medicines first

June 15, 2026

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