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Election Day is less than two months away and voters are solidifying the issues they care about most this election and the solutions they want to see their elected officials focus on.

Here are three voter insights to know:

1. Voters continue to point to kitchen-table issues like jobs, the state of the economy and inflation as the most important voting issues this election cycle.

  • New Morning Consult/PhRMA polling continues to find the state of the economy (35%), immigration (12%) and democracy (11%) as the top issues for voters. Only 1% of voters chose prescription drug costs as the most important issue when deciding how to vote.
  • A recent KFF survey of women voters ahead of the 2024 presidential election similarly finds that the most important issues determining their votes this election are inflation (40%) and threats to democracy (22%).

2. When asked about health care specifically, voters detail rising insurance costs and affordability challenges as their top concerns.

  • Morning Consult/PhRMA polling shows that voters’ top concerns are out-of-pocket health care costs (29%) and the cost of health insurance premiums (28%). When given a head-to-head choice, a majority of voters (73%) identified the rising cost of health insurance as the bigger problem facing the country over the cost of prescription drugs (27%).
  • A recent Ipsos poll finds that adults are most worried about access to affordable health care (33%) and quality health care (29%) when they think about their personal health in the future.

3. Voters have made clear they want policymakers to pursue solutions that address their main health care concerns, like cracking down on harmful insurer and PBM practices and increasing transparency in the supply chain.

  • Our recent poll with Morning Consult of more than 20,000 Americans from all 50 states and 435 congressional districts finds that 84% of voters agree policymakers should focus on cracking down on abusive practices by health insurance companies and other middlemen that make it harder to get the care they need.
  • Recent survey findings from the PBM Accountability Project show that 70% of likely voters say they are more likely to vote for a candidate who supports regulating PBMs.
  • According to a recent poll, nine in 10 voters support the federal government “requiring hospitals and health insurance companies to provide real, actual prices – not estimates.”

As the election season heats up, it's time to listen to voters and fight for solutions that address the real issues they face in our health care system – like holding insurers and their middlemen accountable for their abusive practices that stand between patients and their care.

Learn more here.

Tom Wilbur

Tom Wilbur is Deputy Vice President of Public Affairs at PhRMA where he leads the state public affairs team and Voters for Cures, PhRMA’s grassroots advocacy initiative. Prior to joining PhRMA in 2019, Tom served as a senior aide on Capitol Hill for U.S. Rep. Fred Upton and the House Energy and Commerce Committee. Tom holds an M.A. in strategic communications from Michigan State University and a B.A. in social science and history from Central Michigan University. He enjoys spending time with family and friends, volunteering, reading and golfing.

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Key voter insights two months from Election Day

Health Insurance

PBMs/Insurance

Polling

Key voter insights two months from Election Day

September 10, 2024

Key voter insights two months from Election Day

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